劳博 纽约报道
 
纽约当地时间5月7日傍晚19点30分，一年一度的THE ONE SHOW DESIGN奖在纽约切尔西区的IAC中心颁发，来自全球各大广告、设计公司的200位代表聚集在一起，以轻松又紧凑的方式见证了这个奖项的颁发过程。
 
THE ONE SHOW 设计奖专门颁发给本年度在产品设计、店面促销等方面有突出创意的设计作品。与戛纳官方正式颁奖不同，THE ONE SHOW 设计奖在一个PARTY现场颁发，但近十位重量级嘉宾串联合作颁发，能看出主办方的精心设计。
  

 
美国式的颁奖现场，在ONESHOW广告节上已经延续多年。

  
在25个类别中，共发出21支金铅笔：其中亚洲摘得8支，东京独得三支，显示了这个设计大市场的雄厚实力；同时，美洲夺得7支，来自巴西的圣保罗表现突出，获得2支金铅笔，欧洲有5支进账（由德国和英国瓜分），南非的约翰内斯堡则为非洲获得宝贵的1支；同时颁出23支银铅笔和若干支铜铅笔；全场大奖由来自德国慕尼黑的ServiceplanGruppe 凭借《The Solar Annual Report 2011》获得。
 
颁奖现场中间出现了一个有趣的现象，其中一个设计银奖颁发给了今年D&AD（ONE SHOW DESIGN的重要竞争对手）的一项设计，而这个设计公司来自洛杉矶。看着这个意外的结果，现场响起一片会意又善意的笑声。
 
大中华区广告公司获得两只铜铅笔，分别是北京的524 Studio工作室、上海盛世长城联合香港Pill and Pillow的作品。
 

 
北京524 Studio的作品获得铜奖。

 
令人瞩目的广告类和互动类铅笔将于5月10、11日连续颁出。
 
THE ONE SHOW DESIGN全场大奖及部分获奖作品：
 
全场大奖
  

 
CATEGORY: BRANDING: ANNUAL REPORT
TITLE: The Solar Annual Report 2011
CLIENT: Austria Solar AGENCY:ServiceplanGruppe/Munich
BRANDING: BOOKLET/BROCHURE
 
AWARD: GOLD
  

 
CATEGORY: BRANDING: BOOKLET/BROCHURE
TITLE: For Browsing Only
CLIENT: The Browsing Copy Project
AGENCY: Beautiful/Singapore
BRANDING: LOGO DESIGN
 
AWARD: GOLD
 

 
CATEGORY:  BRANDING: LOGO DESIGN
TITLE:  GIFT A LIFE
CLIENT:  COMMITTEE OF ORGAN DONATION IN LEBANON
AGENCY:  DDB/Dubai
 
AWARD: GOLD
  

 
CATEGORY:  BRANDING: LOGO DESIGN
TITLE:  Elephant Combs
CLIENT:  MKV Household Products
AGENCY:  TBWA India/Mumbai
CORPORATE IDENTITY:  CAMPAIGN
 
AWARD: GOLD
 

 
CATEGORY:  CORPORATE IDENTITY: CAMPAIGN
TITLE:  We Make Voting Easy
CLIENT:  Elections Ontario
AGENCY:  Leo Burnett/Toronto
PACKAGE DESIGN - CAMPAIGN
 
AWARD: GOLD
 

 
CATEGORY: PACKAGE DESIGN - CAMPAIGN
TITLE:  Magic
CLIENT: Menicon
AGENCY: Dentsu/Drill/PARTY/Tokyo
 
AWARD: GOLD
 

 
CATEGORY: PACKAGE DESIGN - CAMPAIGN
TITLE: Obstfiguren (fruit figures)
CLIENT:  Fresh N Friends
AGENCY: Scholz& Friends/Berlin
INDUSTRIAL DESIGN/PRODUCT DESIGN: SINGLE OR CAMPAIGN
 
AWARD: GOLD
 

 
CATEGORY: INDUSTRIAL DESIGN/PRODUCT DESIGN: SINGLE OR CAMPAIGN
TITLE: DESIGN NORI (SEAWEED)
CLIENT:  UMINO SEAWEED STORE
AGENCY:  I&S BBDO/Tokyo
COLLATERAL DESIGN:  POSTERS - SINGLE
 
AWARD: GOLD
 

 
CATEGORY: COLLATERAL DESIGN: POSTERS - SINGLE
TITLE: Iconic
CLIENT: Volkswagen
AGENCY:  DDB Mudra Group/Mumbai
COLLATERAL DESIGN:  POSTERS - CAMPAIGN
 
AWARD: GOLD
  

 
CATEGORY:  COLLATERAL DESIGN: POSTERS - CAMPAIGN
TITLE:  The Ultra Asian
CLIENT: Yoshida Hideo Memorial Foundation
AGENCY: Dentsu/Tokyo
COLLATERAL DESIGN:  P.O.P. AND IN-STORE - CAMPAIGN
 
AWARD: GOLD
 

 
CATEGORY:  COLLATERAL DESIGN: P.O.P. AND IN-STORE - CAMPAIGN
TITLE:  Legend
CLIENT:  Leica
AGENCY:  F/Nazca Saatchi & Saatchi/Sao Paulo
COLLATERAL DESIGN: PROMOTION
 
AWARD: GOLD
  

 
CATEGORY:  COLLATERAL DESIGN: PROMOTION
TITLE:  TAMIYA CALENDAR
CLIENT:  SIAM TAMIYA
AGENCY:  Creative Juice Bangkok (TBWAThailand)/Bangkok
PUBLIC SERVICE: OUTDOOR AND POSTERS - CAMPAIGN
 
AWARD: GOLD
  

 
CATEGORY: PUBLIC SERVICE: OUTDOOR AND POSTERS - CAMPAIGN
TITLE: The Last Ones Left
CLIENT: Endangered Wildlife Trust (EWT)
AGENCY: TBWAHuntLascaris/Johannesburg
PUBLIC SERVICE: COLLATERAL - SINGLE
 
AWARD: SILVER
 

 
CATE GORY: PUBLIC SERVICE: COLLATERAL - SINGLE
TITLE:  D&AD In Book and Nomination Awards
CLIENT:  D&AD
AGENCY:  Turner Duckworth/London/San Francisco
CRAFT:  TYPOGRAPHY IN DESIGN - SINGLE
 
AWARD: GOLD
 

 
CATEGORY:  CRAFT: TYPOGRAPHY IN DESIGN - SINGLE
TITLE: EfficientDynamics Sculpture
CLIENT:  BMW Group
AGENCY: ServiceplanGruppe/Munich