Please scroll down for English version

伟门智威中国（Wunderman Thompson）今日任命中国区首席策略官Joyce Ling（凌嘉）为转型战略负责人，进一步加强WT的转型计划。

在这个新增的职责中，Joyce Ling将带头为WT及其客户挖掘、启发和领导真正的品牌融合、整合和转型的机会，以应对未来的新挑战。同时，确保客户能直接触达WT全球网络中的专家团队和国际化解决方案，最大化激励品牌增长并积极影响未来的发展。

Joyce将继续向中国区首席执行官Carter Chow述职，并结合自身在市场上领先的策略能力和WT的转型愿景来丰富WT的服务能力，并从一个更高层次的战略角度，推动客户的业务及品牌营销的卓越发展。

谈到此次任命，Carter Chow说道："我们非常高兴Joyce接受了这项额外的挑战。 并且我们认为，在业界没有人比她更能胜任这个职责，来帮助WT提升目前的策略、数据和品牌体验能力。同时，用设计思维启发客户和员工，从而调配我们不同的服务，得以提供更多定制型解决方案。 "

Joyce Ling补充道："在这个日新月异的市场环境里，每一位客户的背后都存在“元标签”，他们的行为随着超生态系统的变化而变化，体验也随着每天新出现或消失的触点而改变，因此千篇一律的营销方案不适用于所有品牌，这毋庸置疑。因此，我们的转型将是一个完美的机会，可以让WT为广告主量身定制营销解决方案，以实现可持续的品牌建设和业务增长。这在我们的行业中已是一种趋势，我很感谢可以带领WT的团队朝着这个方向前进。"

WT China today announced that Joyce Ling current China Chief Strategy Officer will add an additional Transformation role.

In this new added responsibility, Joyce Ling will take the lead to discover, initiate and lead truly hybrid, integrated, and transformative opportunities for Wunderman Thompson and its clients to meet with the new challenges ahead.  And to ensure all WT China clients have direct access to world class expertise within the entire WT global network, thus allowing brands to fully maximizing growth opportunities and impact future developments.

Reporting to China Chief Executive, Carter Chow, Joyce will combine her market leading strategic capabilities and WT transformation vision to enrich WT China’s offerings and help to drive clients’ business & marketing excellence from a high-level strategic view. 

Commenting on this new appointment, Carter Chow said: “We are all extremely glad that Joyce took up this additional challenge.  And I don’t think there is anyone in the industry that is more suited or qualified to help WT to elevate our current offerings of Strategy, Data, and Experience, and at the same time orchestrate these offerings in a design-thinking mindset for more tailored solutions that aim to inspire our clients and our employees.”

Joyce Ling also added “In this everchanging market, where meta tags are behind each customer, behaviours evolve with the change of hyper ecosystems,  and experiences alter with the speed of new touchpoints appear and disappear on daily basis,  it is of no surprise that cookie cutter marketing solutions cannot work for all. This is the perfect opportunity where WT can develop tailor solutions for the marketers in order to achieve sustainable marketing and business results.  This is already a realty in our industry and I am grateful to have the opportunity to lead this conversation for Wunderman Thompson here in China.”