10月12日，Monks摩课士大中华区董事总经理Rogier Bikker与科技与体验营销业务副总裁Ron Lee共同受邀参与了复旦大学管理学院与伦敦商学院联合培养项目的课堂交流会，为师生们带来了一场关于人工智能赋能广告营销领域的知识盛宴。本次交流会以 Monks 在 AI 营销领域的实践与探索为主题，展示了 Monks 作为全球领先的数字营销公司在 AI 时代的创新成果和前沿理念，同时深入探讨了数字营销时代从AIGC至AICX的转变以及未来展望。

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On October 12th, Rogier Bikker, Managing Director of Monks Greater China, and Ron Lee, Vice President of Growth for Platform and Experience Monks, were invited to a classroom seminar at School of Management, Fudan University and London Business School program. They shared valuable insights into the application of artificial intelligence in advertising and marketing with students and faculty. The discussion focused on Monks' pioneering work in AI-driven marketing, highlighting the company's innovative achievements and cutting-edge concepts as a global leader in digital marketing during the AI era. The seminar also explored the shift from AIGC (AI-Generated Content) to AICX (AI Customer Experience) and its future prospects in the evolving digital marketing landscape.

Rogier Bikker和Ron Lee拥有丰富的行业经验和深刻的市场洞察力，他们在交流会上分享了 Monks 在 AI 营销领域的最新进展和实践案例，引发了师生们的广泛关注和热烈讨论。