亚洲极具权威性与影响力的创意盛会——SPIKES ASIA亚洲创意节正式揭晓获奖名单。TOPic凭借为伊利操刀的奥运营销案例《鲁豫代言营销》，从亚太地区数千件参赛作品中脱颖而出，一举夺得Innovative Use of Creators, Influencers or Celebrities 金奖1座、Challenger Brand Strategy银奖1座、Fan Engagement/Distribution Strategy 铜奖一座。近十年国内金奖多由国际4A主导，本土独立创意公司获奖纪录屈指可数，TOPic荣幸成为本土获奖公司之一，再攀创意新峰。

The highly authoritative and influential creative event in Asia - SPIKES ASIA, has officially announced the list of winners. TOPic, with its Olympic marketing case "Twin Sister of Olympic" for Yili, stood out among thousands of entries from the Asia-Pacific region and won one gold award for Innovative Use of Creators, Influencers or Celebrities, one silver award for Challenger Brand Strategy, and one bronze award in the Entertainment category for Fan Engagement/Distribution Strategy. In the past decade, most of the domestic Gold Awards have been dominated by international 4A agencies, and the number of awards won by local independent creative companies has been very limited. TOPic is honored to be one of the local winning companies and has reached a new peak in creativity.

SPIKES ASIA由全球广告业界权威机构Campaign与戛纳国际创意节联合主办，被誉为“亚洲创意风向标”，其奖项以严苛的评审标准和前瞻性著称，每年仅3%-5%的作品能进入最终获奖名单，金奖比例更低于0.3%，吸引着亚太地区顶尖品牌、广告公司及创意团队角逐。金奖仅授予在该类别中具有突破性创意、显著市场影响力及卓越执行力的作品，是亚洲创意人梦寐以求的最高荣誉之一。 

SPIKES ASIA is jointly organized by Campaign, a leading authority in the global advertising industry, and the Cannes Lions International Festival of Creativity. It is hailed as the "barometer of creativity in Asia". The awards are renowned for their rigorous judging criteria and forward-looking approach. Only 3% to 5% of entries make it to the final list of winners each year, with the proportion of Gold Awards being less than 0.3%. It attracts top brands, advertising agencies and creative teams from across the Asia-Pacific region to compete. The Gold Award is only given to works that demonstrate breakthrough creativity, significant market impact and outstanding execution within their category, making it one of the most coveted honors for creative professionals in Asia.

此次的获奖案例《鲁豫代言营销》，以其不可复用的创意叙事，成功帮助伊利品牌在奥运期间实现声量与口碑的双重突破，通过精准洞察消费者社交需求，打破传统代言模式，以创新互动形式引发全民参与热潮，成为行业现象级案例。 

The winning case of this time, "Twin Sister of Olympic", with its non-replicable creative narrative, successfully helped the Yili brand achieve a dual breakthrough in both volume and reputation during the Olympic Games. By accurately perceiving consumers' social needs, it broke the traditional endorsement model and sparked a nationwide participation craze through innovative interactive forms, becoming a phenomenon-level case in the industry.

“十几年前也拿过这个奖项，那会儿在国际4A公司，而且还是公益类型或企业社会责任方向的广告。为什么要提国际4A、公益广告？首先，国际4A更通晓国际奖项的评判标准，也会有自身全球广告集团资源和影响力的加持；其次，公益广告相对来说，出挑的idea比较容易落地和执行。这次是一家本土独立创意公司的、一个纯商业解题思路的广告获此殊荣，我挺兴奋的。

"I won this award over a decade ago when I was at an international 4A agency, and it was for a public service or corporate social responsibility advertisement. Why mention international 4As and public service advertisements? Firstly, international 4As are more familiar with the evaluation criteria of international awards and have the support of their global advertising group's resources and influence. Secondly, for public service advertisements, outstanding ideas are relatively easier to implement. This time, it's an advertisement from a local independent creative agency with a purely commercial problem-solving approach that has received this honor, and I'm quite excited about it.

该案例，在国内已经获得很多奖项肯定了，那是因为大家身在其中感受得到、理解得了其中趣味点。比如一提及鲁豫老师，国人都很熟悉；比如巴黎奥运logo撞脸鲁豫老师，也是国内互联网上兴起了数年的梗。此次来到亚太地区广告的最高竞技场，该案例居然也能打动来自不同文化背景的国际评委，真的说明，好创意是全球都通用的语言。”

——TOPic创始人&CCO 陈声雄

This case has already won many awards in China, which is because people who are involved in it can feel and understand its interesting points. For instance, when it comes to Ms. Lu Yu, all Chinese people are very familiar with her; for example, the logo of the Paris Olympics resembling Ms. Lu Yu has also been a popular internet meme in China for several years. This time, when it came to the highest advertising competition arena in the Asia-Pacific region, this case was able to touch the international judges from different cultural backgrounds. This truly shows that good creativity is a universal language around the world. "

— Shengxiong Chen, Founder & CCO of TOPic

“这是对团队付出最大的褒奖和认可，同时也让我们更有压力，它刷新了我们对待工作要求的上限，这不是唯一一次，我们更期待下一次。”

——TOPic创意合伙人 韩旭

"This is the greatest praise and recognition for the team's efforts, and it also puts more pressure on us. It has raised the bar for our work requirements. This is not the only time, and we are even more looking forward to the next time. "

-- Xu Han, Creative Partner of TOPic