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发布时间:2025-07-04 17:39
19-25K
创意组长(Copy Base)
上海市 3-5年 不限
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职位描述
岗位职责:
1.准确把握客户要求,熟知所负责品牌的文字调性,能够把客户的需求贯彻到创意当中;
2.负责或参与提案工作;
3..把控创意方向,激发创意团队的创意想法,管理并提升创意人员的创意产出质量;
4.负责参与创意团队的创意发想,可根据不同的项目或者客户的需求,提供良好的创意与创造文字氛围。
5..与外部.内部相关部门或人员保持良好的沟通,组织文字并监督整体创意文字及配合画面的完成,产出创意策略及平衡创意执行延展性。
1. Accurately grasp the requirements of customers, be familiar with the language tonality of the brand in charge, and be able to implement the needs of customers into the creativity;
2. Be responsible for or participate in the proposal work;
3. Control the creative direction, stimulate the creative ideas of the creative team, manage and improve the quality of creative output of creative personnel;
4. Responsible for participating in the creative development of creative team, providing good creative and creative writing atmosphere according to different projects or customer needs.
5. Keep good communication with the external and internal departments or personnel, organize the text and supervise the completion of the overall creative text and pictures, produce creative strategies and balance the extensibility of creative execution.
任职要求:
1.4年以上数字营销工作经验;
2.善于发想有突破性的创意概念,学识广博,思维活跃;
3.具有很强的文字功底,对文字精益求精;
4.熟悉网络,了解互动整合营销;
5.优秀的口头表达能力。
6.有美妆.奢侈以及快消品牌文案经验者优先。
1. At least 4years working experience in digital marketing;
2. He is good at developing innovative concepts with broad knowledge and active thinking;
3. Have strong writing skills and strive for perfection in writing;
4. Familiar with the network, understand the interactive integrated marketing;
5. Excellent oral expression skills;
6. Experience in cosmetic, luxury and FMCG Brand copywriting is preferred.
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