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发布时间:2025-01-20 09:49
19-25K
副创意总监(Copy Base)
上海市 5-10年 不限
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职位描述
岗位职责:
1.准确把握客户要求,熟知所负责品牌的文字调性,能够把客户的需求贯彻到创意当中;
2.负责或参与提案工作;
3.负责参与创意团队的创意发想,可根据不同的项目或者客户的需求,提供良好的创意与创造文字氛围。
4. 把握创意方向,平衡创意团队的创意想法,管理并提升创意人员的创意产出与执行,激发团队成员产生创意想法;
5. 与客户方向和其他相关部门保持良好沟通,组织并监督创意作品的完成,确保美术和文字的构成符合策略及创意标准。
1. Accurately grasp the requirements of customers, be familiar with the language tonality of the brand in charge, and be able to implement the needs of customers into the creativity;
2. Be responsible for or participate in the proposal work;
3. Responsible for participating in the creative development of creative team, providing good creative and creative writing atmosphere according to different projects or customer needs.
4. Grasp the creative direction, balance the creative ideas of the creative team, manage and improve the creative output and execution of creative personnel, and stimulate the team members to generate creative ideas;
5. Maintain good communication with customer orientation and other relevant departments, organize and supervise the completion of creative works, and ensure that the composition of fine arts and words conforms to the strategy and creative standards.
任职要求:
1.5年以上数字营销工作经验;
2.善于发想有突破性的创意概念,学识广博,思维活跃;
3.具有很强的文字功底,对文字精益求精;
4.熟悉网络,了解互动整合营销;
5.优秀的口头表达能力,具备一定的英文读写能力。
1. More than 5 years experience in digital marketing;
2. He is good at developing innovative concepts with broad knowledge and active thinking;
3. Have strong writing skills and strive for perfection in writing;
4. Familiar with the network, understand the interactive integrated marketing;
5. Excellent oral expression ability, with certain English reading and writing ability.
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