扫描二维码登录
使用广告门APP在我的页面扫码登录
打开广告门APP-“我的”
进入我的页面-扫一扫
综合
案例
公司
专题
发布时间:2024-08-27 14:54
18-24K
Account Manager 客户经理
上海市 5-10年 本科
立即投递
职位描述
Client Services Team Purpose
To drive client advocacy through exceptional client relationships
客户服务团队目标–通过建立卓越的客户关系以增强客户拥护度
Account Manager Purpose
Deliver inspiring briefs and project management excellence
客户经理目标 – 产出有启发性的创意简报,达到卓越项目管理水平
Role角色
Externally: To develop trust and confidence within client relationships, through creative thinking, pro-active solution delivery, and outstanding communication
对外:通过创意思维、积极解决态度及出色的沟通技巧,在客户关系中建立信任和信心
Internally: Collaborates with internal teams in order to get to the best creative output, while ensuring all projects are run efficiently and within budget.
对内:跟内部团队紧密合作,集合合适人员组成项目团队,以达到最佳创意效果,并确保所有项目有效地并在预算范围里运行
Reports to: Account Director (or Senior Account Manager)
汇报:客户总监(或高级客户经理)
Responsibilities责任
Client Relationships 客户关系
• Anticipates client needs and pro-actively delivers solutions, always aiming to exceed expectations
预测客户需求,并积极提供解决方案,时刻力求超越既有期望
• Builds confidence and trust within the client base in order to grow client advocacy
建立客户群的信心及信任,以增强客户拥护度
• Manages client expectation through ongoing dialogue to avoid surprises
通过持续的沟通来管理客户的期望值,有效地防止意外情况
• Understands client expectations and can interpret feedback and behaviors to get to the heart of what’s really going on
理解客户的期望,并能解读客户的反馈和行为,从而了解事情的真正核心
• Builds client partnerships up to the Senior Brand Manager level and their equivalents
与客户的高级品牌经理等级别,建立良好的合作伙伴关系
Creativity 创造力
• Can express the role of creativity to the client to allow time for the Design team to get to the best creative solution
有效向客户表达创意的角色,让设计团队有充裕时间产出最佳创意解决方案。
• Constantly pushes for outstanding collaboration between departments to get to bigger, better work
不断推进部门之间的优秀合作,实现更优质的作品
• Thinks creatively about clients’ issues and the delivery of solutions
有创意地思考客户的问题及执行解决方案 。
• Crafts concise, compelling insight based creative briefs
从洞察出发,撰写精炼、具启发性的创意简报
• Can spot, nurture and develop a great creative idea and articulate why it is right for the brand
能发掘、培育和发展超水准的创意,并能清晰地表达它对品牌有利的关键原因
Creative Delivery 创意交付
• Actively works with clients to improve their understanding of the jkr creative process, negotiating sufficient time, budget and information for jkr to deliver it’s best work
积极与客户合作,提高其对jkr创意过程的理解,争取足够时间、预算及信息以产出最佳作品
• Proactively looks for ways to drive efficiency through the jkr process
透过jkr的处事方式,积极地寻找更有效驱动效率的方法
Commercial Acumen 商业敏锐度
• Responsible for accurate client forecasting
负责准确预测客户动向
• Responsible for thorough attention to detail on financial administration of projects
负责对项目财务管理的全面细节关注
• Understands the commercial objective of the client
理解客户的业务目标
• Understands the role of procurement
了解采购的角色
• Understands what can be negotiated and feels confident to handle negotiations as approach
了解合理协商范畴,并有信心处理谈判
公司信息
JKR
广告创意公司地址
意见反馈
反馈意见:
联系方式(选填):