We’re well known for our Delicato concept that was launched back in 2007 and is still relevant. Say, “Guaranteed whole grain-free!” and the majority of people will smile in recognition. Or when we opened the restaurant Dill for Lidl – and which drove the media into something of a frenzy. But we’re best known for our campaign “The Swedish Number”, that travelled the globe and is one of the biggest campaigns that ever been made. But we’re just as proud of the campaigns we produce for our clients with a B2B target group, in-store, a beautifully designed packaging, an incredibly narrow-focus direct mail activity, or campaigns on digital platforms and in social media. At INGO, there are experts in every discipline.

Just like us, our clients are both big and small. We work with some of the biggest brands in the world and with some of the smallest. The one thing our jobs have in common is that if we don’t sell their products or services, we’ve failed. Which is why we never give up.

It’s about creating something that benefits both our clients and their clients. You can’t count on the consumer’s attention these days. But by using communication that is not only relevant to the brand, but also offers the recipient something valuable, you maximise your chances of making a difference. We have discovered that often “this something” is a media neutral idea – an idea not invented from a channel specific brief. And even more often, they are based on cultural or sub cultural insights, found in border between PR, Media and Creativity.