VISION
From day one, we have worked in the firm conviction that relevant creativity is the most powerful way to energize people. ‘Relevant creativity’ is not just about developing powerful communicative ideas, but also about creating a distinctive strategy, tactics and execution in media and technology.

MISSION
We are here to generate maximum and long-term results for our clients on the road from brand power to conversion.

POSITIONING
The communication trade is changing fast; being a ‘house of creativity’ is not enough anymore. Our first order of business is to help our clients develop maximum brand power and brand preference. Next, we transform that brand power into conversion, using our in-house expertise to optimize all relevant touchpoints between client and advertiser. We are the only agency that has all the capacities needed to do this under one roof. We have integrated ‘digital’, ‘mobile’ and ‘1-o-1’ into the agency, and we can also use our subsidiary DataBay to analyse and model effectiveness.

OUR 360-DEGREE APPROACH
It is our standard MO to work according to the ‘360-degree approach’. It’s all about applying an integrated strategy with the client at its core. In developing a communications assignment, we use the McKinsey Customer Journey as a starting point.

AWARDS
Cannes Lions 2015: 9 times on the shortlist, 1 silver and 4 bronze, of which the silver was won in the category Lions Health, twice bronze in the category Media Lions and twice bronze in the category Cyber Lions.

ADCN Lamps 2015: with 16 nominations we share the first place for the most-nominated agency in the Netherlands. Of these 16 nominations, 1 was awarded a Lamp.

Agency of the year at the SpinAwards 2014.
Agency of the year at SAN Awards 2014.
A silver and bronze Effie.

SAN Accenten 2014: two Accenten in the category Services.